Internet Marketing Services Yorkshire

Internet Marketing Services Yorkshire - SEO Services Yorkshire - Search Engine Optimization Yorkshire - Search Engine Marketing Yorkshire

We specialise in Internet Marketing Services to businesses in Yorkshire, and getting top rankings within Google, Yahoo and MSN. for the keywords/key phrases that count.

Based near Selby, Yorkshire, UK, we use our experience and knowledge combined with the latest SEO software and techniques to drive potential customers to your website from a number of different sources. This service is offered at very competitive rates. It is our aim to always get a full understanding of what a website is trying to achieve before making any optimisation recommendations. Unlike many SEO companies we don't believe there is a one size fits all package that can be indiscriminately applied.

If, after an initial investigation, we feel there is nothing that can be done, or more likely, that the ambitions of the website are too unrealistic we would rather tell you this than create disappointment later. However, most sites can get big increases in traffic by undertaking a modest amount of changes.

Search Engine Optimisation is used to improve page rankings in the major search engines such as Google.

How we do it....

Keyword/ Key Phrase Selection

The first element of  our Internet Marketing Services is that we must consider is the keywords and key phrases that are going to bring in the greatest amount of traffic. To select these we need to view industry/product related search phrases and their level of competition. This is where we mine databases of frequently used keywords to find a niche. Once we have found this niche, we can then optimise the website to emphasize these selected key phrases. We do this by creating a proper theme to the site and definitely not by stuffing keywords into Metatags. The days when all you had to do was place a few keywords into a sites metatags and wait for the search engines to find you are long gone.

If you use keyword spamming techniques such as repeating your key phrases successively or using white text on a white background you are likely to incur the wrath of the major search engines and instead of gaining rankings you will be completely blacklisted.

Rest assured we will never use any techniques that are known to get a site blacklisted.

Link Popularity

A crucial factor sometimes missed by web designers is that good quality in-bound links can boast your search engine rankings. Google ranks all the sites in its' index. This is call its' PageRank. This is, rather confusingly, named after Larry Page one of the creators of Google. If a site with a high PageRank links through to your site this is taken as a vote of confidence and your PageRank is raised accordingly. We spend time searching out possible links from other sites and contacting them to get the right links with the right link text. This is not Link farming or reciprocal links. Reciprocal links often serve to dilute a good PageRank because if you create an out-bound link some of your PageRank will go with it.

Search Engine and Directory Submissions.

We manually submit to all the major search engines and directories, making sure we use relevant information to reinforce the website's theme. Unlike many SEO companies, we don't promise to submit to 1000's of search engines, because to be honest, there are only a few that matter. Many so called search engines rely on results syndicated from Google, Yahoo or MSN.

We do search out and list with industry specific directories if it is felt that this will be of benefit.

Search Engine Marketing is used to run pay per click adverts on Google, Yahoo and MSN and all their syndicated partners. This is a quick and cost effective method of getting in front of your target audience.

We can setup and manage a pay per click campaign to get instant coverage of all areas covered by your website. Using our experience we can write effective ads that will get shown on all major search engines sponsored results. We then  monitor the results on a weekly basis and make changes as required, making sure the ads are relevant and cost effective.

Email Marketing - Despite the deluge of unwanted spam, professional and ethical use of Opt-in email marketing can still bring in large scale benefits. We can assist in the setup and management of a professional opt-in email marketing campaign.

Let us Increase the quantity and quality of the visitors to your website

All the above services are carried out to the highest standard with the aim of delivering real tangible business results. We can work with new or existing sites, and remember that just because a site looks fantastic it doesn't add up to a can of beans if no-one ever visits it. If your site is optimised and marketed correctly you can take advantage of one of the most cost effective means of business promotion....

For a free initial discussion please call Stuart Wright....

Call 0845 6120718 or email seo@14search.co.uk